Comments on: How to Conduct an Online Customer Survey http://www.silversoft.com/articles/2009/07/how-to-conduct-an-online-customer-survey/ Increase your productivity! Sat, 26 Jun 2010 02:00:03 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: CatherineVZ http://www.silversoft.com/articles/2009/07/how-to-conduct-an-online-customer-survey/comment-page-1/#comment-102 CatherineVZ Tue, 14 Jul 2009 21:23:51 +0000 http://www.silversoft.com/articles/?p=1765#comment-102 Great post! If you are doing a survey, one other piece I would propose would be to have a system in place for analyzing the verbatims - the comments fields. This is where all the undiscovered stuff resides, and can provide the “whys” behind the scores. If you have 100 surveys to review, this isn’t a big deal. If you have 10,000 on the other hand, you should look into a product like <a href="http://www.attensity.com/en/Applications-and-Services/Applications/Voice-of-the-Customer/SurveyAdvantage.html" rel="nofollow">Attensity’s Survey Advantage</a>. Great post! If you are doing a survey, one other piece I would propose would be to have a system in place for analyzing the verbatims – the comments fields. This is where all the undiscovered stuff resides, and can provide the “whys” behind the scores.

If you have 100 surveys to review, this isn’t a big deal. If you have 10,000 on the other hand, you should look into a product like Attensity’s Survey Advantage.

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