Brand Image a Key Asset in the Global Marketplace

Business people are shaking hands around the world in the ever-expanding global marketplace. How do you tap into the innovation and opportunity flowing around the world? Does your company have the potential to attract customers outside the borders of your country? Does your message, service, or products have universal appeal? Are you enthusiastic about fresh [...]

In Praise of an Integrated System of Lists

People are always looking for smarter ways to work, especially when business challenges force them to rethink and reassess. It’s easy to lose perspective in a typical workday under the pressure of so many things to do. People lose confidence and waste time waffling over what they are doing and what they are not doing. [...]

The Upbeat Side to Sales

Do you get cold feet when someone mentions the word sales? Most jobs these days involve pitching ideas to employers, or pitching products and services to potential buyers. Part of my livelihood depends on selling yet I have an knee-jerk aversion to it. The higher the stakes, the greater the stress. I would like selling [...]

18 Reasons Startups Fail: An Expert’s View

Few people know their way around startups like Paul Graham. In 1995, as a software programmer with a CS PhD from Harvard, he co-founded Viaweb (with Robert Morris). The Internet’s first application service provider. it allowed users to build and host an online store from within their own browser. Viaweb was bought three years later [...]

An Update on the Mobile, Global Lifestyle

There’s nothing like a good connection to put you on top of the world. Especially if you are on top of the world. Standing atop Mount Everest, a British mountain climber in 2007 made the first phone call from the summit. He said, “It’s freezing. It’s fantasic. The Himalayas are everywhere.” He set a world [...]

Battling the Information Overload Enemy

Back in 1990, when few people had used a computer or received an email, futurist Alvin Toffler warned in his book, PowerShift, about something he called “Information Overload.” Amazingly, Toffler foresaw the soon-to-be explosion of information, as well as the resultant difficulty people would have in processing and absorbing excess information. It’s all quite easy [...]